Introduction to Practical Service Blueprinting

Learn everything you need to generate actionable insights to improve your current-state customer experiences in our complete crash course on current-state blueprinting!

FINAL SALE! $99
Thousands of students since 2017
Used world-wide across industries and professions
Community and peer support
Complete Template and Resource Material
Risk-Free, money-back guarantee
time investment
2-4 hours for video, 1-3 hours reading
Skill Level
Beginner to intermediate
Prerequisites
None!
Anyone can take this course
Course outcome
Mastery of the blueprint format, and the facilitation skills needed to create it

Map out current-state scenarios. Solve end-to-end problems. Facilitate and synthesize your first current-state blueprinting session!

You will learn what it takes to organize and run a current-state service blueprinting workshop, synthesize the output and generate actionable work for your organization, and grow your service design skills as a trained service blueprinting facilitator!

This is the introduction and companion course to Future State Blueprinting the Practical Way!

This course covers:

  • What a current state blueprint is and what it’s good for!
  • Each step of the blueprinting process, from planning to taking action
  • How to identify your opportunity spaces, scenarios, and touchpoints
  • What makes up the front stage and backstage components of any experience
  • How to plan out your service blueprinting project
  • How to facilitate and synthesize a blueprinting session
  • What to do with the output of your blueprint and how to take action
  • Conducting your working sessions and workshops digitally or in-person

You will also get EVERY template, an additional $30 value!

  • Blank Service Blueprint Template
  • Demo Blueprint Template with Example Data
  • Blueprinting anatomy key handout
  • Scenarios-to-Steps worksheet
  • Scenario identification worksheet
  • Example of a filled out scenario
  • Current state blueprinting prep checklist
  • Blueprint session logistics checklist
  • Blueprinting facilitator cheatsheet
  • Blueprinting workshop session agenda template
  • Slidedeck to introduce blueprinting to your team
  • Blueprinting theme workshop template
  • Theme spreadsheet template
  • Theme worksheet
  • Synthesis process example
  • Post-blueprinting action plan template

Course outline

Module 1: All about the blueprint
  • What is a service blueprint?
  • Example scenarios to blueprint
  • The format of a blueprint
  • Synthesizing the output of your blueprint
  • What multiple blueprints get you
  • Real world applications for blueprinting
Module 2: Preparing for blueprinting
  • Preparing for a blueprinting session
  • Scenarios and opportunity spaces
  • Who to invite to your blueprinting session
  • Breaking down your scenario into steps
  • Setting up your blueprinting session
  • Why not branch our blueprints?
  • Your assignment and resources
Module 3: How to facilitate blueprinting
  • How to facilitate blueprinting
  • Your first blueprint session
  • Analog blueprinting tips
  • Digital blueprinting tips
Module 4: Running your blueprinting session!
  • Observe a real-life blueprinting session!
  • It's time to blueprint!
Module 5: Synthesizing the output
  • Synthesizing the output of your blueprint
  • Define your themes
  • Observe real-life synthesis
  • It's time to synthesize!
Module 6: From workshop to work
  • From workshop to work
  • Going further with service design

Real testimonials from your peers!

It helped me unpack and showcase an existing process where the focus on onboarding didn’t allow people to visualise the troubles of those who  were kicked out of the relationship due to long periods of latency. We helped the business side to create a new process to get such users back in, instead of being kicked out and being treated as new!
Amit V.
Principal Manager, Business Transformation - Ministry of Manpower, Singapore
I’ve used blueprints as described by Practical Service Design for the past several months. Their system’s practicality and simplicity cuts through the noise and gets to the desired outcome: A clear understanding of the end-to-end experience.
Product Designer
Streaming Television and Movie Company
It provided me with a framework which I could use to engage my colleagues and add the right amount of friction to each step by forcing us to consider all the requirements to deliver it.
Peter Lumley
Co-Founder, Service Designer - Beyondbmi
It helped me identify improvements for onboarding new hires. Ultimately, it guided alignment within the department, gap for improved trainings, and what new resources were missing for new hires.
Service Design Lead
Travel Rewards Provider
I have applied this with an auto manufacturer here in Pakistan. The client is a JV with Changan Auto, largest chinese auto maker by volume. The customer journey expanded to 57 journey steps with extensive pre work followed by a 3 day workshop. The plan and ideation coming out of the whole effort were phenomenal and appreciated and owned by the CEO.
Shafaat Khan
Principal Consultant- AliKhan Consultants
The practical service blueprint created entire new opportunities at my company, and in my career. I would not be where I am professionally without the models, methods, and practices that Practical by Design taught me. The course here has returned more on the small investment than I ever imagined.
Principal Service Designer
Fintech Company

Students of the Practical Way

Our methods, training, and ethos span all industries, countries, and experience levels. With a focus on "practical practice," we have helped students in organizations across every sector, niche, and continent!

From tech to healthcare, insurance to banking, government to nonprofit, learners just like you (and us) have helped make their organization's customer experiences better!

Get the course today and join these brands in applying your own Practical Practice to the real world problems you and your customers face today!

Get the course now!

Practical by Design has students at companies including:

Praise for Practical Experience Blueprinting

Blueprinting helped me unpack and showcase an existing process and allow people to visualize the troubles of our users. It helped the business side create a new process.

—Principal Manager, Business Transformation, Government

Practical Blueprinting gave me the right language to get the buy-in from leadership and stakeholders. The template was easy and allowed us to externalize things that were boxed up institutional knowledge and collectively raise the business acumen for everyone. That was priceless. The blueprint became a conversation piece driving healthy conversations and conflicts that elevated the quality of collaboration.  

—Innovation Strategist, Consulting 

It’s easy to talk about customer journeys. It is difficult to map them. But using Practical Blueprinting makes it easier.

—Chief Service Officer, Information Technology Consulting

We transformed our entire global talent-acquisition organization strategy using service design that started with a blueprinting session!

—UX Researcher, Technology and Manufacturing 

Blueprinting has helped us create rituals to eliminate silos and guarantee that our efforts are client-centered.

—Head of Design, Corp. Development and Digital Transformation

Blueprinting helped me unpack and showcase an existing process and allow people to visualize the troubles of our users. It helped the business side create a new process.

—Principal Manager, Business Transformation, Government

Practical Blueprinting gave me the right language to get the buy-in from leadership and stakeholders. The template was easy and allowed us to externalize things that were boxed up institutional knowledge and collectively raise the business acumen for everyone. That was priceless. The blueprint became a conversation piece driving healthy conversations and conflicts that elevated the quality of collaboration.  

—Innovation Strategist, Consulting 

It’s easy to talk about customer journeys. It is difficult to map them. But using Practical Blueprinting makes it easier.

—Chief Service Officer, Information Technology Consulting

We transformed our entire global talent-acquisition organization strategy using service design that started with a blueprinting session!

—UX Researcher, Technology and Manufacturing 

Blueprinting has helped us create rituals to eliminate silos and guarantee that our efforts are client-centered.

—Head of Design, Corp. Development and Digital Transformation

Loved it!!  I thought it was the most practical course I’ve taken.  I liked how you walked through the blueprinting process step by step.  I feel like I can run a blueprinting process next week!

—Course Taker

The tone, style, and content in the course was really engaging. The process is a big improvement on how we were doing things, particularly because you took it all the way through making the results actionable. Thanks for that!

—Course Taker

The Practical Blueprint helped me enormously to design better interactions with clients of our commercial programs. Thanks to it, we improve satisfaction by more than 150%.

—Head of Sales Excellence, Global Marketing Firm

Practical Blueprinting provided me with a framework which I could use to engage my colleagues and add the right amount of friction to each step by forcing us to consider all the requirements to deliver it.

—Co-Founder & Service Designer, Healthcare Services 

Ultimately, blueprinting guided alignment within the department and what new resources were missing for new hires during onboarding.

—Service Designer, Travel Rewards company

It brought teams together, broke down silos, and brought out empathy. It made people realize that there were many things that they did not know, and gave a focus on what to act on.

—Service Designer & Research Manager, Global B2B

Amazing, simply amazing! From just a short course I was able to deep dive into processes within my organization and fully understand the problems throughout the journey, identifying tactical and strategic changes for improvement.

—Digital Transformation Manager, Gov. Services

I am new to service design, and the course was very fluid and simple to understand. I was able to apply the method with an auto manufacturer in a 3-day workshop. The plan and ideation that came out of the effort were phenomenal and appreciated and owned by the CEO.

—Principal Consultant, Consulting 

As a lawyer, blueprinting helps me provide better services to my clients, and helps me think about how I create my own services in a frictionless manner.

—Partner, Law Firm

I loved everything about the Practical Blueprinting course. It was well designed, and takes the method of the blueprint and strips away all the formalities to identify issues fast. The heat map effect allows for quick identification of what needs the most attention.

—Event Designer, Self Employed

I really enjoyed this course. It’s not very often that you can get this in-depth look at how to use a methodology and to see it in action.

—Course Taker

Each section was easy and quick to digest, and I appreciate all the tools that you also include in the process of learning!

—Course Taker

This is a super accessible course. You did a great job of explaining simple ways to address complex problems. And using legos for the mock sessions is genius. All around, very fun and educational!

—Course Taker